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Welcome to Packbridge

Packbridge is an international packaging cluster established in 2010. We are a neutral and non-profit network uniting all stakeholders in and around the entire packaging industry, i.e. producers, customers, suppliers, researchers, public sector, start-ups and innovators. We believe in sustainability and cooperation. We believe that the key to success lies in sharing knowledge.

Moreover, we believe that in order to create innovations one must think differently, dare to go beyond existing borders, challenge reality, meet new people and open up to new ideas. The best way to facilitate creativity is to bring people with different skills together.

Packbridge creates meeting places that give you opportunity to think in new ways, challenge yourself and push you forward. Bring your knowledge and we can go further together. Join us!


January 24, 2019

Upcoming demands on packaging design and functionality are coming in order to reduce littering. How do I meet the requirements?

February 6, 2019

Fempack by Packbridge, a network for professional women in the packaging value chain, and Empack, welcome you to mingle and bubbles at Empack Malmö.

 March 8, 2019

Fempack by Packbridge, a network for professional women in the packaging value chain, welcome you to international women’s day at RISE in Stockholm.

CONFERENCE – March 21, 2019

Frequently used, abused and accused – the role of packaging and its end-of-life environmental impact evokes new solutions from new ideas within the packaging value chain.

April 10, 2019

Join us to learn from various actors in the packaging value chain about their view on how consumer trends may impact the industry during 2019 and onwards.

May 23, 2019

Selected companies will pitch their ideas and solutions for a jury consisting of investors and experts from the whole packaging value chain.

The Packbridge Challenge Competition

The competition, where startups and the packaging industry actually meet

Packbridge Startup Day – May 23rd

Top Packaging Summit – September 19

We launched Fempack by Packbridge, a network for professional women in the packaging value chain, on December 14, 2016. It happened as a bottom-up initiate evolved – we need more women in the industry! As it was a missing part of our platform, our response was fast and we started a network for women in order to bridge the gap.

About Packbridge


We are an international, member-based packaging network, or cluster, which was founded in 2010. We are a rapidly growing network for the packaging industry and all its stakeholders, customers, suppliers, researchers and innovators.


Entrepreneur Week in Båstad organised for the second time

Last year, MentorOnline established Entrepreneur Week in Båstad. Now it is time for the second edition During the period 22 to 25 June, around 6000 people are expected to be present to take part in around 300 different presentations and other activities. The seminar programme is built around the many industry publications which are owned by Mentor. Examples include Packmarknaden, and on 25 June it’s time for with a packaging theme. It will be a busy day with ten presentations, led by Marcus Pettersson, editor-in-chief of Packmarknaden and Thomas Karlsson, editor-in-chief of Dagens Handel. The theme for the day is “Packaging Trends & Smart solutions in commerce”.

Adjacent to the conference room, visitors will be able to see what a number of exhibitors have to present. Packbridge will be one of the exhibitors. And it’s not too late to register as an exhibitor. Taking part in the seminar programme is free of charge.

On Friday 26 June, a golf tournament called the Packaging Cup 2015 is also being organised in Båstad, and you can still register for that too.

You can find more information about the week at

The role of packaging in food waste debated in Denmark

Packbridge was invited to speak at a seminar on the theme of food waste. The event was organised by VIFU, a Danish food cluster, and it brought together about 20 members on a sunny June day.

The whole value chain was present in the audience and Felix Helander had the opportunity to talk about the role of packaging in reducing the amount of food waste. There was also a speaker from the DTI, the Danish Technology Institute, who talked about current projects which have the same goal.

The seminar was very successful, with lots of positive discussion.

Workshop on the future of packaging

Last week Packbridge held a workshop in Barcelona, Spain, together with German food cluster Food Regio and Spanish packaging cluster Packaging Cluster. The theme was the future of packaging and participants examined both the industry and the value chain.

We started the day by identifying the market forces that are really driving development towards the packaging of the future. We then turned to look at the concrete solutions that the demand of these markets is resulting in. We had a very good discussion where participants generously shared their thoughts and ideas.

Finally, we reviewed the technologies that are enabling these solutions to come into being. The result was a “roadmap” showing how we think the packaging of the future will develop.

James Cropper new member

We are pleased to welcome the British company James Cropper as a new member. James Cropper dates back to 1845 and is today a major manufacturer of technologically advanced paper products based on materials such as wood, cotton and carbon fibre. Their production units are in the UK but there are sales offices throughout Europe and in China and the USA. In total the company is active in more than 50 countries.

Their products are used in everything from packaging to the aerospace industry.


KRAV’s new requirements met with great interest at Malmö Live

On 11 June, KRAV and nord emballage magazine arranged a conference at the new Malmö Live venue. The theme was KRAV’s new requirements for the packaging of organic labelled products.

The rules regarding packaging for the KRAV label have been around for a long time, but they have been rather vague and it has been difficult to verify compliance. Since the beginning of the year, KRAV has revised these rules and made them clearer, and that was the purpose of the conference. Also present in addition to Per Rosander, who represented KRAV, were Annika Olsson of Lund University, Christian Håkansson from Orkla, Erik Lindroth from Tetra Pak and Olle Hydbom from Dynahmat, who gave their views of organic packaging and the newly clarified requirements.

Around 60 people were present, with a good mix of brand owners, small-scale industry and the packaging industry. There are already plans to follow up this day in the not too distant future.

Packbridge and the Skåne Food Innovation Network were collaboration partners for the conference and were on site with personnel and information materials.

Mattias Bodell is leaving Packbridge North – we are looking for staff

Mattias Bodell who has worked as a packaging expert, mainly in packaging designs, since 2013, has taken leave of absence to work with SCA Forest Products. We are now looking for a replacement.

From 1 June to 31 December 2015, Mattias Bodell of Packbridge North will be on leave of absence. Mattias has been working with the project since its inception in 2013, and before that with the Packaging Mid Sweden-Design & Prototyping Platform, where he primarily worked with packaging development and structural packaging design. Since the spring of 2014, he has been 40% ‘on loan’ to SCA Forest Products AB, but he is now moving up to a full time post.

As a result of this, Packbridge North are now seeking a new employee at the office in Sundsvall, with tasks related to regional industry with the aim of promoting Packbridge and being involved in creating events based on the demands of the business community. The post will be 20% of full time, so if this sounds like an exciting challenge to you, please contact Stefan Söderberg on +46 70 276 77 26 or by email to

Lively discussions in Sundsvall

In early June, Packbridge North gathered around 15 people together for a mini-seminar on packaging for small scale producers. On stage were Bruno Fahlén from DS Smith, Peter Söderholm from Esonpac, Torvald Östenson from Umpac and Stefan Söderberg from Packbridge North.

“It was very successful meeting focusing on labels, folding box board and corrugated cardboard”, says Stefan Söderberg. “Visitors had their questions answered and received useful contact information to move forward in their processes in terms of existing packaging and what they want in the future.”

An example of what was discussed was that companies have customers who come to the region and taste the local delicacies that they then want to buy somewhere completely different in the country. It turned out that the audience had limited knowledge of the opportunities presented by chilled packaging. Now they know much more about it!

“There was a very fruitful discussion after the programme was finished which meant the meeting ran on for over an hour before we simply ran out of time.”

Packbridge after 3 focused on changes in the business world that we should be exploiting


Robert Östman, Beneli

The only thing that is constant in the world today is change. That’s how Per-Stefan Gersbro introduced Packbridge’s latest Packbridge after 3 workshop, which was hosted by label producer Beneli in Helsingborg. The company calls itself a “global, leading label manufacturer with a twist”, according to MD Robert Östman. Functionality, design and innovation are what make the twist, he said, and presented a new product; a label that can be applied inside the human body and which measures heart function. There is a lot of money to be saved. For example, Beneli also works with Acreo in the production of smart labels with printed electronics which do things such as keeping track of the ambient temperature a drug is exposed to. This is extremely important, especially in the subtropical climate and during emergency relief efforts. A label is still a label, but today it can be so much more too.

The theme for the day was “How will change in the global business context affect packaging?” Around fifty people gathered at Beneli for the workshop and, as usual, many more watched via the livestream.


Lisa Önnerlid, W Communication Agency

The first speaker was Lisa Önnerlid from W Communication Agency. She gave us an insight into the most prominent current trends in the communication world. Every year her company analyses the current trends, and this year the following areas are included:

Content Marketing
Mobile marketing
Wearable tech

Of these, Lisa only had time to focus on personalisation and authenticity. Everyone wants to stand out and be special, and there’s a new word for this today: “Youniverse”. We want the whole universe to revolve around us. An example of how self-centred we are becoming can be seen in the Coca Cola campaign where first names are put on bottles. Last year this led to the group increasing its sales by 2.5%; the first time in ten years that growth had improved for them.


Benedicte Kristoffersson, BK Consulting

Reliability, or authenticity, was the second word, and this is very important for all brands. The consumers must know that you can trust them. Those who succeed in this have great opportunities and can withstand attempts at piracy. Transparency is required to achieve this. Lisa gave a number of tips about the two concepts she had discussed.

Benedicte Kristoffersson from BK Consulting gave a number of examples of the sort of changes that are affecting packaging. She has a background at Procordia, now Orkla, as product manager and export director of Felix, and she now runs her own consulting firm. Benedicte gave examples, from Orkla, of innovation in packaging that reflected change. Openability, the environment, “on the go”, and new ways to serve food, were all included in her presentation. Among other things she demonstrated easy opening lids for glass jars and minimal packaging for super concentrated FUN Light drink.


Maud Rahm, Flextrus

Maud Rahm, MD of Flextrus, gave her views on how the packaging industry can benefit from the world we are now living in. The Earth turns as it always has, but today’s information flow is quite different. Being able to manage this flow the right way is the key to success, says Maud. Many people are afraid of the concept of Big Data, but we shouldn’t be. It requires work to deal with it, but done right there are huge benefits. Those who use data in a better way can be compared to the people who long ago first started pumping oil; in other words they will be very successful. It is also important to understand your USP, i.e. unique selling proposition. Success also requires a good workforce and great teamwork inside the organisation.

Do it with passion or not at all” were Maud Rahm’s final words.


Jenny Bramell, IUC Skåne

IUC Skåne and Jenny Bramell took the stage after Maud. IUCs are Industrial Development Centres, and IUC Skåne is one of 15 such development centres in the country. IUC works a little like Packbridge by connecting people and businesses together, but it works from a broader perspective. Jenny also spoke about the digitisation of society and pointed to increasing transparency in the value chain, that everything will be connected to everything else on a global basis and that it’s all about making the new technology usable. She said that while there will always be a need for human contact, the unfortunate reality today is that many people have more interaction with their smartphone than they do with their partner.

Increasing automation and increased interactivity between people and robots is also an important part of the future. We must not be afraid of automation.

Be prepared for the future, was Jenny’s final message. What will all this mean to you, what will it require of your business and how can you adapt to it?


Rolf Elmér, Svenskt Näringsliv

The last speaker was Rolf Elmér, from the Confederation of Swedish Enterprise. No change is possible if we don’t have strict control over the economy, he claimed in his presentation, which looked at the position for Sweden in purely economic terms. Over the past two quarters there has been optimism about the future, at least the near future, with forecasts of growth in Swedish industry, he said.

Rolf also raised the possibility of moving production back from abroad to Sweden; “reshoring”. There is a strong trend towards this in the United States. It is clear that a great deal of business has moved out of Sweden in the past 30 years, and this is also true for relatively small companies. Of 6,000 surveyed companies, 12% had operations abroad and only a fairly small proportion of these had moved production back home again. Those who had moved back had done so primarily for economic reasons. Automation has increased the opportunities of producing at home again. But the fact remains that more companies are moving production out of the country than are bringing it back home.

One conclusion Rolf drew was that low profitability slows down investment in Sweden and that Sweden needs clear reforms to encourage investment in R&D and production.

Packbridge after 3 ended, as always, with a panel discussion, and this was followed by a quick guided tour of Beneli’s production facilities before it was time for a little supper.

If you think that this all seems quite interesting but didn’t have the opportunity to be present, as usual you can log in on our website and watch it again on Packbridge TV if you are a Packbridge member. The whole afternoon is available to view.



Johan Mårtensson presented Packbridge at Skåne Innovation Day

When SKåne Innovation Day on Wednesday, June 3 opened the doors of a former furniture store on Nobelvägen in Malmö, Packbridges Johan Mårtensson was on site as one of the presenters.
John gave a short presentation on Packbridge and the packaging industry’s strong and important position in Skåne and the Nordic countries. In the following panel discussion on the theme If the future of packaging innovations will come from the packaging? and who is responsible for future innovation and collaboration? Johan was joined by Tetra Pak Nordic’s CEO, John Rabe, Annika Olsson, Professor of packaging logistics at Lund University and Märta Levander Xu, CEO Gasporox.

Cooperation between different sectors of the economy, supported by knowledge from research to meet societal challenges, was one of the key issues highlighted.
Here Packbridge play an important role!

The day offered an intense speaker schedule, including space technology that’s finding new application areas from Cecilia Hertz, CEO and founder Umbilical Design AB. Last speaker of the day was Peter Carlsson, Head of Supply Chain for Tesla, about the company’s work on innovation and development processes.

We thank Region Skåne for an interesting day and eagerly look forward to the next edition!


Skåne innovation day, paneldiskussion,3juni-15

Left to right: Johan Mårtensson, Packbridge; Johan Rabe, Tetra Pak; Annika Olsson, LTH and Märta Levander Xu, Gasporox

Revisit from Michigan State University – for the fourth year in a row

On the 20th of May, Packbridge was happy to once more  receive a visit from Professor Pascal Kamden and a group of 22 students from Michigan State University, School of Packaging in the United States.

As part of the students’ education, Michigan State University organized a trip to several European countries during a five-week period. Packbridge took part in the program for the fourth year i a row.

Johan Mårstensson presented Packbridge and the open innovation platform, OpenUp, for the students and posed an open question – “What is Sustainable Packaging?”. A female student said, “It’s about closed loop and product reusability”.

The second speaker of the day, Vahid Sohrabpour, PhD in Packaging Logistics at Lund University Campus Helsingborg, presented his research on how Tetra Pak milk containers gets handled in the logistics chain in Thailand, China and Kenya where secondary packaging often suffer through more than they are primarily designed for.

Mats Johnsson, Lund University and Campus Helsingborg, leads the group’s visit to Sweden the program include visits to Tetra Pak in Lund and Scanfill in Ystad, among others.

We look forward to Michigan State University’s visit next year!


michigan state university 3

Packbridge after 3 on June 2nd – How will change in the global business context affect packaging – how can you make it work in your favour?

Our world is constantly changing and that also applies to the ways we do business. But how do the changes affect the packaging industry and are there are ways to ensure that the changes will be to the industry’s advantage? This is the question we will be examining at Packbridge after 3 on 2 June. The theme for the afternoon is “How will change in the global business context affect packaging – how can you make it work in your favour?”

If you can make it (or even watch the livestream) you will learn much more about globalisation and areas such as economic changes, global challenges and the scarcity of resources, and about urbanisation where areas such as on-the-go, take-away, consumer behaviour and single households will be addressed. Of course, demographics – with increasing numbers of elderly people – gender equality, mixed communities and technology with the Internet of Things and Industry 4.0 will also be included.

We are delighted to present the following speakers:
·       Benedicte Kristoffersson, BK Consulting
·       Jenny Bramell, IUC Skåne
·       Lisa Önnerlid, W Communication Agency
·       Maud Rahm, Flextrus
·       Rolf Elmér, Svenskt Näringsliv

The Region Skåne initiative Scania Innovation Week is also under way on 2 June, and Packbridge after 3 will form part of this week’s events. It will be in Helsingborg at the premises of Beneli, a well-known label producer with interesting offices which, according to CEO Robert Östman, are similar to Louisiana in Denmark. Beneli is providing not only a venue and refreshments, but is also sponsoring the live broadcast which production company 16:9 will be arranging.

As usual, the event will be held in English and begins at 15:01, concluding with a panel discussion and ending by 17:00 when a light evening meal will be served.

Register your interest with Olof Nyström at or click on the link for more information and registration.

Beneli is situated in the north part of Helsingborg, just south of the Väla shopping centre. The address is Porfyrgatan 5.

New challenge in OpenUp Share your opinions and ideas about difficult-to-read text on packaging – and win 3000 SEK!

Of course it’s easy to get angry about how difficult it is to read the text on packaging, not least on the back, where lots of information is squeezed into a small space. Typefaces are often very small and good eyesight and perfect light are required to understand the information. Do you have an idea about how to solve this problem? Then you should read on here!

Excuse me, can you read what it says on this packet?

This is how it feels for a lot of people when they try to read what is written on much of today’s packaging.
Packaging is becoming smaller but the information requirements are becoming larger. The main purpose of the information on a package is to inform the consumer about whether or not the product is suitable, while providing sufficient information to allow them to make their own, safe choices. What does it contain, how do you use it, what is the dosage, what is the use-by-date etc.? It is of the utmost importance that the information is available, but does everything need to be printed on the packaging?

Recently, solutions to the information requirements have been everything from large leaflets to smaller fonts – both of which create a smaller space for marketing and make it more difficult for the consumer to read and obtain the necessary information.

“How can new technologies such as printed electronics, sensors, apps and QR codes be adapted to solve this problem? What are your ideas?”

If you’re interested in changing how we currently interact with packaging and have an interesting idea. As an incentive, OpenUp will announce the contribution that it considers to be the most interesting as the winner of the challenge and give you publicity during Skåne Innovation Week. There is also a cash prize of SEK 3 000.

“This is a challenge which is also part of Skåne Innovation Week 2015 – Skåne’s seven clusters and cluster initiatives”, says Johan Mårtensson, the originator of the challenge.
“It is extremely important to point out the fact that seven clusters within different areas are currently announcing their challenges, which makes it possible to come into contact with entirely new competence for all those involved. So don’t hesitate – if you have an idea about how to solve the requirement for information on packaging, share your thoughts with OpenUp! You don’t need to have a complete solution; an idea can be the seed of an entirely new approach.

You can find more information here:
Skåne Innovation Week – Skåne’s 7 clusters and cluster initiatives

Major interest from industry in the Packbridge Research Forum


Lars Samuelson, Lunds universitet

Around 150 people were present when the Packbridge Research Forum presented cutting edge packaging research from the academic world and research organisations in the Nordic countries. Normally when the academic world presents its latest news, the audience consists of people from the same world, but the unique aspect of the conference on 7 May was that representatives from industry formed the majority of the audience. This demonstrates the great interest that industry has in what is taking place inside research and is a clear signal that the Packbridge Research Forum is needed and important.

During the day, fourteen speakers were present at Medicon Village in Lund, giving insights into a very wide range of packaging research. Here is a brief summary.


Anna Bergstrand, Chalmers Industriteknik

First up was Lars Samuelson from the Nanometer Structure Consortium at Lund University. He began by saying that he was probably the person present with the least knowledge of packaging and then took the audience on a quick journey through the history of nanoscience before describing the nanotechnology research situation in Lund. Lars noted that nanotechnology is important for the packaging industry and that it will become still more important in the future.

Anna Bergstrand from Chalmers Industriteknik asked whether foamed material based on hemicellulose can be of use as a packaging material – and showed that the answer is “Yes”. The development concerns the shift from fossil-based to renewable raw materials and it is taking place in the context of a project called SmartFoam. Packbridge is a member of the working group. This is a five-year project that began in 2014.


Jesper Clement, Copenhagen Business School

Jesper Clement from Copenhagen Business School is researching how we behave in shops and how we notice new packaging and new design. Eye-tracking – determining what catches our eye – is important in his work. In brief, his message was that contrast and form are a must and that the design must be easy for the consumer to understand when they are trying to make a quick, easy decision.

Peter Rättö came from Innventia to talk about the opportunities represented by printing presses. He asked whether they can be used to create function in packaging – and once again, the answer was “Yes”. You can print barriers, surfaces which should be experienced in a particular way or which should provide a good grip, for example. In other words, you can improve the characteristics of an item of packaging in a flexible manner.

The fact that packaging is an important interface between the product and the consumer was emphasised by Annika Olsson from LTH, who explored whether we can create value from this. She observed that it is a potential value-creator, but that value is only value if the consumer really perceives it as such. Otherwise it isn’t added value but merely added cost. Her presentation also examined the new book, “The (un)sustainable package”, of which she is one of the authors, and which looks at packaging within the food, medication and luxury packaging sectors.


Jouni Lattu, VTT

The day began with nanotechnology, but the next two speakers, Helena Theander from Chalmers and Niklas Lorén from SP Food and Bioscience, addressed an alternative; namely graphene, which has been described as a material for the future, and of course one of great interest to the packaging industry. One area is coatings, where it is possible to create superhydrophobic surfaces or highly effective oxygen barriers. You can also make small holes in the layer to create an ultrafine membrane which is permeable to water but not salt if you pour salt water on it. Graphene has unique permeability, but also unique mechanical properties.

How can we use protein-based materials to tailor-make new conditions for packaging? This question was answered by Ramune Kuktaite and Bill Newson from SLU. There are no products of this type on the market today. The project employs plant-based proteins to produce a biobased material with good gas barrier properties and which can even be used to produce edible packaging. However, there are still many issues to resolve according to these two speakers.


Cecilia Fredriksson, Lunds Universitet Campus Helsingborg

Jouni Lattu represented Finnish VTT. He gave an in-depth presentation of a packaging application; barrier polymers for conservation applications. This was VTT GAT, a polymer with good oxygen barrier and mechanical properties. The idea is that the material will be used as a barrier in packaging for food and drink. In 2020 it will be possible to manufacture 8 000 tonnes per year. In price terms, it will be at the same level as the well-known EVOH. In addition, unlike EVOH the material is biodegradable. The material is also slightly better than EVOH regarding oxygen permeability, and is transparent.

Cecilia Fredriksson is an ethnologist, so packaging isn’t specifically her area of expertise. She is researching retail at Lund University in Helsingborg. She discussed consumption patterns and morals and ethics in consumption.

Under the extremely broad title of Packaging research at the Danish Technology Institute, Søren Østergaard examined a number of current packaging projects, although the fibre-based bottle that Carlsberg is hoping to start using in around three years got most interest from the audience. Following his presentation, many attendees took the opportunity to examine and discuss the bottle.


Marie Ernstsson från SP Chemistry, Materials and Surfaces

The last-but-one speaker was Marie Ernstsson from SP Chemistry, Materials and Surfaces, who returned to the subject of chemistry. She discussed the opportunities for improving adhesives in self-adhesive paper labels by identifying migrating components. This involves looking at nanometre thick surfaces. Her research shows that many factors affect adhesion and other characteristics.

The day ended with Axel Steuwer from Invest in Skåne, who provided an up-to-date report on two major facilities being constructed close to Medicon Village in Lund, namely the ESS and Max IV, two gigantic microscopes based on electrons (Max IV) and neutrons (ESS). It will still be a few years before they are both finished. Hopefully the ESS will be ready for use in 2019. Both facilities can be extremely useful in packaging material research.

Adjacent to the conference was a table exhibition where there was at least one well-travelled exhibitor. PopPack from San Francisco is a new member of Packbridge and the company had travelled half way around the world to show off its unique opening solution. Speaking about their visit a few days later, William Perell and his wife – who also works for the company – said:

The intimate gathering of professionals sharing their research and innovations made the journey from San Francisco worth every minute and every mile of travel. We have attended packaging conferences in Germany, Japan, and the United States, and without hesitation we can state that not one of them holds a candle to the unforgettable day we spent with Packbridge members in Lund.

We’ll be back again!

While we will happily accept the praise, naturally we still aren’t satisfied. It will be even better in the future.

packbridge gnget p scenen 7maj-15

Packbridge’s international reputation is spreading – now we’re going to be on stage in Brazil

Packbridge’s international reputation is spreading. Now it has reached Brazil. ABIEF, the Brazilian association for flexible packaging, contacted us to ask if we would like to participate in Flex 2015. Of course we said yes, and at the end of June Johan Mårtensson will be on stage in São Paulo to talk about Packbridge, OpenUp and many other subjects.

Packbridge’s international reputation is spreading. Now it has reached Brazil. ABIEF, the Brazilian association for flexible packaging, contacted us to ask if we would like to participate in Flex 2015, an annual conference held during the Fispal Tecnologica trade fair in São Paulo. ABIEF had realised that we are an organisation that is valuable, for example regarding innovation in collaboration between companies. So Johan Mårtensson will be talking about Packbridge and OpenUp for 45 minutes. He will also be showing new types of tools which are or will be usable for the industry in the future. The theme for his talk is “Packbridge, the platform to collaborative innovation – how to use new tools to develop innovative products/packaging”.

“I’m also hoping to be able to be able to arrange some meetings with industry and academia in Brazil, and of course there’ll be time for a little shopping too”, says Johan.

Report from the Packbridge AGM

Per-Stefan Gersbro, vd Packbridge

Per-Stefan Gersbro, CEO Packbridge

The room was packed at Media Evolution Center when Packbridge held its AGM on 23 April. In addition to the usual review of the previous year and a number of presentations, the participants were also the first to hear a surprising announcement.

Packbridge can look back at yet another successful year with a number of activities and participation in a variety of projects. This became clear when the CEO, Per-Stefan Gersbro, presented his review of the year. We have been involved in a variety of activities at 12 different places, principally concentrated on Skåne, but we have also been in Karlstad, Örebro, Stockholm and Sundsvall. Among these projects, OpenUp is the biggest, and a project that will continue. We have also worked on gender equality in a project run by Näringsliv Skåne.

Ongoing projects include “Grow International Southern Sweden” which is run by Invest in Skåne and is aimed at helping small and medium-sized companies enter the international market. “Skåne Smart Specialisation” is a project with the ambition of developing a five-year statement of intent that makes it possible to seek larger development projects with other clusters. It deals with intelligent materials, personal health and intelligent, sustainable cities. Together with the German food cluster foodRegio, we are part of a forthcoming project involving 12 organisations in 8 countries and which now includes the majority of the Baltic region. The project is about the sustainable production of food and Packbridge is expected to represent packaging competence in this project.

arsstamma johan

Johan Mårtensson, Packbridge

The packaging field is one of the areas named by the European Commission as a strongly developing market in which a great deal is expected to happen. AdPack is a project aimed at exploiting other competences – in other words clusters within other fields – which can be of benefit to packaging development, such as nano and plasma technology and plastics. Five partners in five countries are involved, and Packbridge is the coordinator. The biggest project, but also the most difficult to understand, is foodbest, the biggest ever investment in food research. This is a KIC (Knowledge and Innovation Community), which has been in the pipeline for a long time but which is now close to realisation. The theme is Food4Future and economically it represents 150 million euros per year for 10 years. It will be operational in 2017. Packbridge is involved in this application too. There is a great deal that indicates that the base for this KIC will be close to our region.

For a while, Packbridge had an office in Lund, but for a variety of reasons we left this a year ago and since then the organisation has been officeless. However, we will now be moving into new premises in Media Evolution Center during the summer. We will then be sharing space with other clusters; something that we are looking forward to.

Top Packaging Summit by Packbridge this year won’t be taking place, simply because it would have clashed with Scanpack 2015. However, it will be back in October next year, and will be held at Malmö Live which is just being completed.

Arsstamma Per Nystrom

Per Nyström, Chairman of the board, Packbridge

Before Per-Stefan Gersbro’s review, Packbridge’s chairman of the board Per Nyström had spoken about the board’s view of developments and also announced a cliffhanger. He made the surprise announcement that Per-Stefan had decided to leave his post as CEO on 1 October this year, and that the board had appointed a replacement. The identity of the replacement was the cliffhanger. After Per-Stefan’s presentation it was time to reveal who the new CEO would be, and this was someone chosen by internal recruitment. Johan Mårtensson, who has successfully worked with OpenUp for us, will take over the position.

Three different presentations were on the programme for the AGM. The first speaker was Bodil Rosvall Jönsson, Head of Business Development and MD of Business Region Skåne. She spoke about Skåne as an innovative region with an explicit ambition to become the most innovative. This need not merely relate to Skåne; if we take the Öresund region and Denmark too, this includes 3.7 million people, and in a few years when the fixed link over (or rather under) the Fehmarn Belt is complete and we have Hamburg within three hours’ drive, it will include 12 million people, and this is an important figure from an international perspective.

Arsstamma Bodil

Bodil Rosvall Jönsson, Head of Business Development and MD of Business Region Skåne

Naturally Bodil also talked about ESS and Max IV which is being built just outside Lund and which will give a significant boost to innovation in our area. This is positive for the packaging industry, not least regarding packaging and barrier materials. Both facilities will not merely be used for research, however; it is important that the environment around them, with new companies, housing and educational facilities, functions and grows. One issue in the region’s success is how we can get young people to stay and how we can get others to move here, for example to study.

“This is actually quite a fun place to live. There’s a special feeling here that appeals to many people, with a great deal to attract them in addition to industry and research, and that applies to the region as a whole”, said Bodil Rosvall Jönsson.

Jan Boberg from Ystad-based Scanfill is often present at Packbridge events and he is extremely satisfied with the help the company – which produces mineral-filled plastics – has received from Packbridge. He shared this in his presentation at the AGM.

Jan Boberg, Scanfill

Jan Boberg, Scanfill

“Scanfill has very warm feelings about Packbridge. We have received a great deal of benefit from you”, he said, adding that they are counting on very strong development in the next few years. The company currently produces 5000 tonnes of material per year. In five years they expect to be as big as their parent company, Polykemi, which manufactures more than 45,000 tonnes of compounded plastic material every year.

Packbridge has not least been of benefit to Scanfill when it comes to finding new business in Asia.

The AGM ended with the future CEO, Johan Mårtensson, giving a description of how the expression open innovation has developed during the two years that he has been working with OpenUp. “We are already living in an open innovation landscape”, he asserted.

Robin Thiberg, Innosensia & Seedfundit

Robin Thiberg, Innosensia and Seedfundit

OpenUp has developed positively and today has 800 users in 20 countries. 30 challenges have been announced and at the time of the AGM there were 200 ideas on the platform. Johan concluded by inviting onto the stage Robin Thiberg from Innosensia and Seedfundit, one of the winners in a challenge that was announced on OpenUp last year. He explained that Packbridge and the network was an important part of reinforcing their self-confidence and which encouraged them to take the step to create a company to move their innovation further.

“Through both Packbridge and OpenUp we have found strategic collaboration partners and met the right people. That has given us a great deal”, said Robin Thiberg.

New CEO for Packbridge – Per-Stefan Gersbro is moving on

At the AGM on April 23rd at Media Evolution Center in Malmö, Per-Stefan Gersbro announced that he will be leaving his position on 1 October this year. A new CEO has been found by internal recruitment inside the organisation. Per-Stefan Gersbro is one of the founders of Packbridge, which was created in 2010, and he has been its CEO since that date.

During the spring, under the leadership of chairman Per Nyström, the board has sought a suitable replacement. The new CEO from October 1st will be Johan Mårtensson, who has been active inside Packbridge since the end of 2012 as a project manager working with the development of cross cluster collaboration and how to create collaboration between industries. Before he came to Packbridge, he was Group Marketing Manager at ÅR Carton. He had also occupied the same role at PartnerTech.

“The board is looking forward to the new start that a new, young CEO naturally implies”, says Per Nyström.

“There is no perfect time, but now is a good time. It’s optimal in terms of projects, and the best possible time privately, and I can confidently hand over the baton to an experienced team member”, says Per-Stefan Gersbro.

“My idea for Packbridge came at the end of 2008. Immediately after that I had my first meeting with the people who would be the founders of Packbridge AB”.

“Today Packbridge is the biggest packaging cluster in Europe with in excess of 200 members and many collaboration partners in different places across the world. Strong brands, such as Top Packaging Summit by Packbridge, Packbridge Research Forum and OpenUp, have been created. Through our seminars, which are always broadcast live, visibility has been created around everything happening within the packaging field. A vocational course in packaging technology is in its third year in Eslöv, and Packbridge member companies are engaged in several interesting future projects”.

“It has been an exciting and inspirational journey, with a wonderful team. I am proud and happy about the board’s choice of successor. Johan Mårtensson has long been involved with Packbridge and as CEO he will have the opportunity to take the organisation to the next level”

“Packbridge is a fantastic cluster and I look forward to moving development further after Per-Stefan Gersbro. The future offers a number of challenges within different areas, the boundaries between industries are being blurred and it is important to have meeting places such as clusters to stimulate innovation and discussion”, says Johan Mårtensson.

Meet the future with smart specialisation

Next week sees an important event in the calendar – the Packbridge AGM on 23 April. The theme for the afternoon will be Meet the Future with Smart Specialisation – and the intention is to provide an insight into the dynamics and direction of industry in Skåne, with a special focus on the packaging sector.

Of course no AGM can take place without a good description of the past business year. As usual, Per-Stefan Gersbro will provide us with that overview, and the AGM will be followed by four speakers on topics linked to our theme.

Bodil Rosvall Jönssonwill speak first. She is Enterprise Manager and CEO of Business Region Skåne, and her presentation is entitled “Skåne – a region with focus on innovation”.

Representing the industry will be Jan Boberg, vice CEO of Ystad-based Scanfill, which has really begun to gain momentum after a tough initial period. Scanfill, which is owned by Polykemi, has a business concept involving offering cost-effective and sustainable packaging materials, and is a great example of a Swedish company based on innovative knowledge.

Johan Mårtenssonis project manager at Packbridge, and together with entrepreneur Robin Thiberg from Innosensia and Seedfundit, he will give an insight into the opportunities of open innovation and talk about how it is going to rewrite the rules for business.

The event will conclude with a panel discussion.  The AGM will be held in Swedish, but the presentations will be given in English.

The venue is Media Evolution City, Stora Varvsgatan 6 in Malmö. The meeting starts at 15:00 and finishes at 17:00, after which we will be offering refreshments. You are more than welcome to arrive a little early for coffee and networking.

Register your participation via Eva Norling Gersbro at

We look forward to seeing you for a very rewarding afternoon!

Be one of around 150 people who know everything about current packaging research

7 May is going to be a special day. The cream of Nordic packaging researchers will be on stage at Medicon Village in Lund to present the very latest in packaging research.


As things stand there will be 12 speakers and an audience of around 150 people, and there are many reasons to join them. To be up to date on the latest developments and have a glimpse into the future is obviously important. It will be a full day event addressing a variety of areas.


If your company is a member of Packbridge, attendance is free. If you are not a member, the cost is just SEK 1490 for a full day of valuable information plus coffee and lunch.

You will find all the information you need at

Rosti now a member of Packbridge

Rosti GP AB (formerly Gislaved Plast), a major manufacturers of products including screw fastenings for cartons and many other injection-moulded plastic goods, has become a member of Packbridge. Rosti has around 100 and no less than 100 injection moulding machines with clamping forces of between 50 and 500 tonnes. “We mainly work with the food and beverage industry, as well as in cosmetics and packaging.

“Over the years, Packbridge has gone from a local to a global focus, with packaging development as the constant core value”, says Jonas Ewing, CEO of Rosti GP AB.

“For many years, Rosti has also concentrated more on the international than the national, with a particular focus on bottle tops and closures. It now feels completely natural to become part of the packaging “community” that Packbridge has built up at the same time that we need influences to develop further. We also look forward to sharing our experience.” 

We would like to take this opportunity to extend a warm welcome to Rosti GP AB.

Take up the new OpenUp challenge and win SEK 3000

Excuse me, can you read what it says on this packet?

This is how it feels for a lot of people when they try to read what is written on much of today’s packaging.

Packaging is becoming smaller but the information requirements are becoming larger. The main purpose of the information on a package is to inform the consumer about whether or not the product is suitable, while providing sufficient information to allow them to make their own, safe choices. It is of the utmost importance that the information is available, but does everything need to be printed on the packaging?

The challenge
Recently, solutions to the information requirements have been everything from large leaflets to smaller fonts – both of which create a smaller space for marketing and make it more difficult for the consumer to read and obtain the necessary information.

How can new technologies such as printed electronics, sensors, apps and QR codes be adapted to solve this problem? What are your ideas?

Why should you contribute?
If you’re interested in changing how we currently interact with packaging and have an interesting idea. As an incentive, we will announce the contribution that we consider to be the most interesting as the winner of the challenge and give you publicity during Skåne Innovation Week. There is also a cash prize of SEK 3000.

Smurfit Kappa Sweden has joined Packbridge

Packbridge is delighted to welcome Smurfit Kappa as a new member of the network. Smurfit Kappa is the leading manufacturer of corrugated cardboard in the world and has over 700 employees in Sweden alone. The company is currently undergoing major restructuring as part of its investment for the future in its Swedish operations. Four production plants are being reduced to three, but significant investment is being made in each of these. The group is doing very well and is now taking the opportunity to make major investments, not only in Sweden but also in other parts of the world.

“Naturally we haven’t failed to note the way Packbridge works and the success that it has had and continues to have with such strong new membership figures. We believe that we will be able to benefit both from the knowledge which Packbridge conveys through various events and the network it offers. We have therefore now become a member and look forward to a fruitful cooperation”, says Claes Bjäreholt, CEO of Smurfit Kappa Sweden. 

Cross-industry workshops – a way of generating new ideas and contacts

Last week the three industrial networks of Packbridge, theSkåne Food Innovation Networkand Mobile Heights were invited to a cross-industry workshop. The workshop was aimed at overcoming problems surrounding food waste and advancing the “Dynahmat” project (which is about developing a dynamic way to display best-before dates for food) by developing ideas across all borders.

Last week the three industrial networks of Packbridge, the Skåne Food Innovation Network and Mobile Heights were invited to a cross-industry workshop. The workshop was aimed at overcoming problems surrounding food waste and advancing the “Dynahmat” project (which is about developing a dynamic way to display best-before dates for food) by developing ideas across all borders.

The workshop was held in Lund, with forty creative representatives present from the packaging and food industries and the industries related to mobile telephony. It proved to be a dynamic mixture that formed itself into five groups with extremely useful discussions resulting.

Most of the value chain was represented. We discussed consumer behaviour and expectations, possible technical solutions to the problems and of course the business aspects of it all. It is important to build a business case that involves the entire value chain. If not everyone is included, a solution can be difficult to implement.

Many interesting and thought-provoking ideas arose during the workshop. I think that most participants went home with new perspectives and ideas. And not least with a few new business cards in their pockets.

View the programme for Packbridge Research Forum 2015

Packaging research is a vast and fascinating area. It is an ongoing process taking place across universities and research institutes. It addresses technical challenges and practical solutions, but also studies areas such as consumer interaction and logistical challenges.
At Packbridge Research Forum we are going to meet a line of researchers representing quite a few of the many sides of packaging related research.

We are looking forward to a full day of exciting research projects. These are projects that give us a hint of what we can expect from future packaging solutions. What is packaging, if not material and functions.

Brand new materials that are being developed

Biodegradable polymers with a superior barrier

Printing technology as well as about labels and migration

Nano technology and the possibilities with graphene

Consumer’s present and future view of the shopping experience

During the day we will also cover packaging as a means for value creation and what we can expect from the soon completed ESS research centre.

Speakers in alphabetical order:

Anna Bergstrand
Chalmers University of Technology

Jesper Clement
Copenhagen Business School

Marie Ernstsson
SP Technical Research Institute

Cecilia Fredriksson
Lund University, Campus Helsingborg

Ramune Kukaite and Bill Newson
Swedish University of Agricultural Sciences (SLU)

Jouni Lattu
VTT Technical Research Centre of Finland

Annika Olsson
Faculty of Engineering LTH Lund University

Søren Østergaard
DTI Danish Technological Institute

Peter Rättö

Lars Samuelson
Faculty of Engineering LTH Lund University

Axel Steuwer
Invest in Skåne

Helena Theander
Chalmers University of Technology

Please go to the website for more information or contact Felix Helander at

Cellutech is taking it to new levels

Cellutech is now a part of Stora Enso. Cellutech is the cutting-edge scientific research company developing new sustainable wood-based materials that won Packbridge Start-up Challenge in September. They are the team behind Cellufoam, a lightweight foam made of paper which replaces traditional plastic foams, such as Styrofoam in packaging.


Packbridge wishes Cellutech all the best on their next leg of their journey. As part of Stora Enso’s Biomaterials Division, the team will continue their work of developing and commercialising new materials and applications. Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper.

The finale of the Packbridge Start-up Challenge was held during the conference Top Packaging Summit by Packbridge in September. The remaining 10 start-ups competed for two prizes and Cellutech took them both! The Cellufoam material was presented and awarded with both the first prize selected by the jury and then also the audience vote for Best pitch, sponsored by Empack.

Top Packaging Summit 2018

The annual and international conference, Top Packaging Summit by Packbridge, took place on September 20 in Malmö. This time the aim was to cover the entire value chain, material producers, machinery, converters, brand owners, retailers and recyclers were all represented, both on stage and in the audience.

The conference contained inspiring speakers and an outstanding audience. This year’s keynotes came from Marks & Spencer, James Cropper, Acrivon, Arla and a young super entrepreneur who has founded SuperJam. New this time was an interactive workshop engaging the entire audience of 120 people. People were separated in 12 groups according to a preselected subject to debate and to mirror the value chain. The result was discussions where views and opinions were exchanged and a couple of hours of insight and new perspectives. This is exactly what Packbridge is about, interaction across the value chain and a neutral meeting ground.

We had an enthusing day including the finals of The Packbridge Challenge, a competition for entrepreneurs and startup companies from all over Europe that are working with a concept relating to the packaging industry. The meeting between new creative ideas and the existing industry is a great way to support innovation and bring in new ideas to the industry. The audience was took part of ten engaging presentations from ten really interesting start-up finalists. All of them with an attractive and thought through concept for industry. The winner this time was Cellutech who came up with a sustainable alternative to Styrofoam.

In addition to the grand prize of SEK 50 000 to the winner of the final, a Best Pitch Award sponsored by Empack, was also awarded to the audience’s favorite among the finalist pitches. The winner received  SEK 30 000 worth of exhibition space at Empack in Malmö and Stockholm. Once again, Cellutech was the winner.

All in all, it was a great day ending with a networking dinner where huge amounts of business cards were exchanged.


If you missed this you will have a new opportunity when we repeat the conference in September next year, 2019. See you there!

Interested in seeing what happened? Watch the video summary above.

The winner takes it all…!

Top Packaging Summit last week was the place to be for exchange of ideas across all borders in the value chain.

The conference also included the final of the Packbridge Challenge Competition. This is the Europe-wide competition for entrepreneurs aiming for the packaging industry. 
The audience enjoyed 10 engaging presentations from 10 really interesting Start-up finalists. All with a thought through concept attractive for the industry.

Beside the grand price of SEK 50 000 a Best Pitch Award, sponsored by Empack, was given to the audience favorite pitch. The winner received exhibition space at the value of SEK 30 000 at Empack in Malmö and Stockholm.

This year, there were great competition and the jury had difficulty selecting a winner from all the great ideas and pitches. Two prices was presented but only one winner. And the winner was… Cellutech!

They got the price from the jury as the most promising concept. The surprising result from the voting from the audience was that Cellutech again won the price.

An amazing day for the Stockholm based start-up who develops packaging material from cellulose. For more information visit their web site at

The finalists were:

3D Click, Cellutech AB, ColorSensing, CupClub, DUDE Packaging, Ecopåsar, FoodBIOPack, Sensor Spot, Starke ECB AB and Sulapac Ltd.

Nestlé and Mars – the first new members of 2018

Now that all Christmas gifts are opened it’s high time to look forward to what the new year might bring. At Packbridge, we know nothing that could be more joyful than starting 2018 with two new members. This time two giants have chosen to join, namely Nestlé and Mars.


150 years ago, German-born pharmacist Henri Nestlé thought to help children who can not breastfeed by developing an innovative substitute. When his company merged with an English-Swiss milk producer, Nestlé was founded. Then a world-renowned voyage was launched, where Nestlé became the world’s largest food and beverage producer with nearly 450 plants operating in 191 countries, 330 000 employees and over 2 000 brands, including Nesquik, KitKat, Perrier, Friskies and Mövenpick. During these years, Nestlé has diversified itself from the early core activities of baby food and dairy products such as chocolate to also include healthcare, pet food, skin care, coffee and drinks.

With an annual income of CHF 89 billion (2016), Nestlé has entered the top 100 of the Forbes Global 500 list, is a major stakeholder of L’Oreal and have had a joint venture with Coca Cola.


Over 100 years ago, a young Frank C. Mars began making confectionery in his kitchen in Tacoma, Washington. Subsequently, his son Forrest Mars developed the concept and laid the foundation for the worldwide company Mars is today. It started with the Milky Way chocolate bar that he created with his father and later the business expanded abroad and diversified into new categories such as pet food, food products with brands like Pedigree, Whiskas, Uncle Ben’s, M&M, Royal Canin and many more.

A hundred years later the company has expanded to more than 80 countries. Mars has remained a private family-owned company, but the “family of associates” has grown to over 100 000 employees. Everyone is united and guided by the five principles that inspire and form the heart of everything they do – quality, responsibility, mutuality, efficiency and freedom.


We’re happy to welcome Nestlé and Mars to our network!

”The revolution was not televised”

Instead it was discussions about revolutionary packaging materials led by Food Valley in small town Ede, the Netherlands. Food Valley is a Dutch network organization around the food industry. They are promoting innovation and supporting their members with training programs, networking and conferences.

Last week, on December 7th, they had a full day conference focused on food packaging with speakers from around the world of packaging. The morning started with a Breakfast Session on the robotics and automation theme. This session was headed by European Packaging Gallery, a recently started Dutch packaging cluster organization.

The day that followed contained an inspiring mixture of trend observations, international outlooks, the academic view, several interesting cases and a presentation from Packbridge’s Felix Helander.

“We had the opportunity to talk about new packaging material under the headline Revolutionary Packaging. I had quite a lot of interest around the materials from our members that I introduced,” says Felix.

Packbridge has had good contact with Food Valley in recent years and has taken further steps to develop our cooperation, which could benefit members of both clusters.

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