As one of the top brand owners in Sweden, the ICA Group is a major player when it comes to consumer products. However, consumers’ buying patterns and behaviour are changing at a fast pace today, and it is ever more important for brand owners to keep up with the latest consumer trends – something we witnessed most recently during our event at Orkla Foods on 27 January.

Packbridge’s Johan Mårtensson and Tony Spodnjak met ICA in Stockholm and presented the latest from the packaging field with a view to demonstrating the connections between the different stages of the value chain. The discussions focused on how Packbridge as a cross-industry network could facilitate collaboration across boundaries and help speed up product innovation. We have consequently now taken a further step to involve commerce and support the sector’s packaging development.