Annika Olsson, of Lund University, has been working on a research program called “Hållbar Butik” (sustainable shops) – along with Daniel Hellström. She also has an extensive research background in packaging logistics, from the Lund Institute of Technology. This work has now resulted in a book called “Managing packaging design for sustainable development”, with the subtitle, “A compass for strategic directions”. We asked her if this will be the subject of her presentation at the Packbridge Research Forum?

”I will be talking about my research. And, hopefully, I will also be sharing a few inspirational thoughts from the book”.

We also asked her if she could tell us something about the book?

”Yes, of course. In the book we look at the important role that packaging plays in achieving better sustainability, safety and quality of our products. And we also look at some common myths about packaging. For packaging designers, and others who work with packaging, the book also offers a compass with six strategic directions to help them evaluate how packaging can contribute to a sustainable society. We then examine these directions with 18 illustrative cases, which can also be used as both examples and for inspiration”.