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Smart, active and intelligent packaging
The interest for active and intelligent packaging is increasing rapidly among brand owners
Active and intelligent packaging is rapidly getting the attention of brand owners and retailers. The new possibilties provide an opportunity to increase profits but also to achieve savings in the supply chain as well as reducing food waste and extend shelf life. New techniques provide the possibility to use temperature indicators, implement new authentication methods, improved traceability, self-heating and cooling, printed batteries and much more.
How will this effect the packaging industry and how should we utilise these possibilities?
All above examples have a potential to develop packaging into a product in itself and also enables the consumers and brand owners to interact even more. A potential game changer in other words.