The annual and international conference, Top Packaging Summit by Packbridge, took place on September 20 in Malmö. This time the aim was to cover the entire value chain, material producers, machinery, converters, brand owners, retailers and recyclers were all represented, both on stage and in the audience.
The conference contained inspiring speakers and an outstanding audience. This year’s keynotes came from Marks & Spencer, James Cropper, Acrivon, Arla and a young super entrepreneur who has founded SuperJam. New this time was an interactive workshop engaging the entire audience of 120 people. People were separated in 12 groups according to a preselected subject to debate and to mirror the value chain. The result was discussions where views and opinions were exchanged and a couple of hours of insight and new perspectives. This is exactly what Packbridge is about, interaction across the value chain and a neutral meeting ground.
We had an enthusing day including the finals of The Packbridge Challenge, a competition for entrepreneurs and startup companies from all over Europe that are working with a concept relating to the packaging industry. The meeting between new creative ideas and the existing industry is a great way to support innovation and bring in new ideas to the industry. The audience was took part of ten engaging presentations from ten really interesting start-up finalists. All of them with an attractive and thought through concept for industry. The winner this time was Cellutech who came up with a sustainable alternative to Styrofoam.
In addition to the grand prize of SEK 50 000 to the winner of the final, a Best Pitch Award sponsored by Empack, was also awarded to the audience’s favorite among the finalist pitches. The winner received SEK 30 000 worth of exhibition space at Empack in Malmö and Stockholm. Once again, Cellutech was the winner.
All in all, it was a great day ending with a networking dinner where huge amounts of business cards were exchanged.
If you missed this you will have a new opportunity when we repeat the conference in September next year, 2019. See you there!
Interested in seeing what happened? Watch the video summary above.