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Welcome to Packbridge

Packbridge is an international packaging cluster established in 2010. We are a neutral and non-profit network uniting all stakeholders in and around the entire packaging industry, i.e. producers, customers, suppliers, researchers, public sector, start-ups and innovators. We believe in sustainability and cooperation. We believe that the key to success lies in sharing knowledge.

Moreover, we believe that in order to create innovations one must think differently, dare to go beyond existing borders, challenge reality, meet new people and open up to new ideas. The best way to facilitate creativity is to bring people with different skills together.

Packbridge creates meeting places that give you opportunity to think in new ways, challenge yourself and push you forward. Bring your knowledge and we can go further together. Join us!


CONFERENCE – March 21, 2019

Frequently used, abused and accused – the role of packaging and its end-of-life environmental impact evokes new solutions from new ideas within the packaging value chain.

April 4, 2019

Packbridge invites all members to the Annual Meeting on April 4th, 2019. Marie Malmberg Lavsen, CEO Packbridge, will present Packbridge’ s coming activities and a summary of 2018. 

April 10, 2019

Join us to learn from various actors in the packaging value chain about their view on how consumer trends may impact the industry during 2019 and onwards.

May 9, 2019

Seminar Plastic recycling in reality – don’t let the value go to waste will be organized by Packbridge, in collaboration with Scanfill AB, on May 9th 2019 in Ystad, Sweden.

May 23, 2019

Selected companies will pitch their ideas and solutions for a jury consisting of investors and experts from the whole packaging value chain.

June 4, 2019

With Åsa Lindell

September 19, 2019

“Value Chain Perspective on Circular Economy”

Packbridge Challenge

Welcome to the competition where startups and industry actually meet! The selected companies in Packbridge Challenge are presenting their ideas on Packbridge Startup Day and the final is held during Top Packaging Summit 2019.

Packbridge Startup Day – May 23rd

Top Packaging Summit – September 19

The fempack Community

We launched Fempack by Packbridge, a network for professional women in the packaging value chain, on December 14, 2016. It happened as a bottom-up initiate evolved – we need more women in the industry! As it was a missing part of our platform, our response was fast and we started a network for women in order to bridge the gap.


Cellutech is taking it to new levels

Cellutech is now a part of Stora Enso. Cellutech is the cutting-edge scientific research company developing new sustainable wood-based materials that won Packbridge Start-up Challenge in September. They are the team behind Cellufoam, a lightweight foam made of paper which replaces traditional plastic foams, such as Styrofoam in packaging.


Packbridge wishes Cellutech all the best on their next leg of their journey. As part of Stora Enso’s Biomaterials Division, the team will continue their work of developing and commercialising new materials and applications. Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper.

The finale of the Packbridge Start-up Challenge was held during the conference Top Packaging Summit by Packbridge in September. The remaining 10 start-ups competed for two prizes and Cellutech took them both! The Cellufoam material was presented and awarded with both the first prize selected by the jury and then also the audience vote for Best pitch, sponsored by Empack.

Top Packaging Summit 2018

The annual and international conference, Top Packaging Summit by Packbridge, took place on September 20 in Malmö. This time the aim was to cover the entire value chain, material producers, machinery, converters, brand owners, retailers and recyclers were all represented, both on stage and in the audience.

The conference contained inspiring speakers and an outstanding audience. This year’s keynotes came from Marks & Spencer, James Cropper, Acrivon, Arla and a young super entrepreneur who has founded SuperJam. New this time was an interactive workshop engaging the entire audience of 120 people. People were separated in 12 groups according to a preselected subject to debate and to mirror the value chain. The result was discussions where views and opinions were exchanged and a couple of hours of insight and new perspectives. This is exactly what Packbridge is about, interaction across the value chain and a neutral meeting ground.

We had an enthusing day including the finals of The Packbridge Challenge, a competition for entrepreneurs and startup companies from all over Europe that are working with a concept relating to the packaging industry. The meeting between new creative ideas and the existing industry is a great way to support innovation and bring in new ideas to the industry. The audience was took part of ten engaging presentations from ten really interesting start-up finalists. All of them with an attractive and thought through concept for industry. The winner this time was Cellutech who came up with a sustainable alternative to Styrofoam.

In addition to the grand prize of SEK 50 000 to the winner of the final, a Best Pitch Award sponsored by Empack, was also awarded to the audience’s favorite among the finalist pitches. The winner received  SEK 30 000 worth of exhibition space at Empack in Malmö and Stockholm. Once again, Cellutech was the winner.

All in all, it was a great day ending with a networking dinner where huge amounts of business cards were exchanged.


If you missed this you will have a new opportunity when we repeat the conference in September next year, 2019. See you there!

Interested in seeing what happened? Watch the video summary above.

The winner takes it all…!

Top Packaging Summit last week was the place to be for exchange of ideas across all borders in the value chain.

The conference also included the final of the Packbridge Challenge Competition. This is the Europe-wide competition for entrepreneurs aiming for the packaging industry. 
The audience enjoyed 10 engaging presentations from 10 really interesting Start-up finalists. All with a thought through concept attractive for the industry.

Beside the grand price of SEK 50 000 a Best Pitch Award, sponsored by Empack, was given to the audience favorite pitch. The winner received exhibition space at the value of SEK 30 000 at Empack in Malmö and Stockholm.

This year, there were great competition and the jury had difficulty selecting a winner from all the great ideas and pitches. Two prices was presented but only one winner. And the winner was… Cellutech!

They got the price from the jury as the most promising concept. The surprising result from the voting from the audience was that Cellutech again won the price.

An amazing day for the Stockholm based start-up who develops packaging material from cellulose. For more information visit their web site at

The finalists were:

3D Click, Cellutech AB, ColorSensing, CupClub, DUDE Packaging, Ecopåsar, FoodBIOPack, Sensor Spot, Starke ECB AB and Sulapac Ltd.

Nestlé and Mars – the first new members of 2018

Now that all Christmas gifts are opened it’s high time to look forward to what the new year might bring. At Packbridge, we know nothing that could be more joyful than starting 2018 with two new members. This time two giants have chosen to join, namely Nestlé and Mars.


150 years ago, German-born pharmacist Henri Nestlé thought to help children who can not breastfeed by developing an innovative substitute. When his company merged with an English-Swiss milk producer, Nestlé was founded. Then a world-renowned voyage was launched, where Nestlé became the world’s largest food and beverage producer with nearly 450 plants operating in 191 countries, 330 000 employees and over 2 000 brands, including Nesquik, KitKat, Perrier, Friskies and Mövenpick. During these years, Nestlé has diversified itself from the early core activities of baby food and dairy products such as chocolate to also include healthcare, pet food, skin care, coffee and drinks.

With an annual income of CHF 89 billion (2016), Nestlé has entered the top 100 of the Forbes Global 500 list, is a major stakeholder of L’Oreal and have had a joint venture with Coca Cola.


Over 100 years ago, a young Frank C. Mars began making confectionery in his kitchen in Tacoma, Washington. Subsequently, his son Forrest Mars developed the concept and laid the foundation for the worldwide company Mars is today. It started with the Milky Way chocolate bar that he created with his father and later the business expanded abroad and diversified into new categories such as pet food, food products with brands like Pedigree, Whiskas, Uncle Ben’s, M&M, Royal Canin and many more.

A hundred years later the company has expanded to more than 80 countries. Mars has remained a private family-owned company, but the “family of associates” has grown to over 100 000 employees. Everyone is united and guided by the five principles that inspire and form the heart of everything they do – quality, responsibility, mutuality, efficiency and freedom.


We’re happy to welcome Nestlé and Mars to our network!

”The revolution was not televised”

Instead it was discussions about revolutionary packaging materials led by Food Valley in small town Ede, the Netherlands. Food Valley is a Dutch network organization around the food industry. They are promoting innovation and supporting their members with training programs, networking and conferences.

Last week, on December 7th, they had a full day conference focused on food packaging with speakers from around the world of packaging. The morning started with a Breakfast Session on the robotics and automation theme. This session was headed by European Packaging Gallery, a recently started Dutch packaging cluster organization.

The day that followed contained an inspiring mixture of trend observations, international outlooks, the academic view, several interesting cases and a presentation from Packbridge’s Felix Helander.

“We had the opportunity to talk about new packaging material under the headline Revolutionary Packaging. I had quite a lot of interest around the materials from our members that I introduced,” says Felix.

Packbridge has had good contact with Food Valley in recent years and has taken further steps to develop our cooperation, which could benefit members of both clusters.

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