Welcome to Packbridge
Packbridge is an international packaging cluster established in 2010. We are a neutral and non-profit network uniting all stakeholders in and around the entire packaging industry, i.e. producers, customers, suppliers, researchers, public sector, start-ups and innovators. We believe in sustainability and cooperation. We believe that the key to success lies in sharing knowledge.
Moreover, we believe that in order to create innovations one must think differently, dare to go beyond existing boarders, challenge the reality, meet new people and open up to new ideas. The best way to facilitate creativity is to bring people with different skills together.
Packbridge creates meeting places that give you opportunity to think in new ways, challenge yourself and push you forward. Bring your knowledge and we can go further together. Join us!
Become a member
Connecting research with industry
Meet the Researcher that might change the packaging industry!
Packbridge Startup Day
Be inspired by ideas and solutions that might change the future of the packaging industry! During Packbridge Startup Day on May 29th, we’ll present the selected companies participating in our competition. Do not miss to secure your ticket!
The journey continues! Brand owners and retailers perspective, needs and challenges.
September 20, 2018
Malmö | Sweden
The network that actually connects women within the packaging value chain
Please contact us
Now that all Christmas gifts are opened it’s high time to look forward to what the new year might bring. At Packbridge, we know nothing that could be more joyful than starting 2018 with two new members. This time two giants have chosen to join, namely Nestlé and Mars.
150 years ago, German-born pharmacist Henri Nestlé thought to help children who can not breastfeed by developing an innovative substitute. When his company merged with an English-Swiss milk producer, Nestlé was founded. Then a world-renowned voyage was launched, where Nestlé became the world’s largest food and beverage producer with nearly 450 plants operating in 191 countries, 330 000 employees and over 2 000 brands, including Nesquik, KitKat, Perrier, Friskies and Mövenpick. During these years, Nestlé has diversified itself from the early core activities of baby food and dairy products such as chocolate to also include healthcare, pet food, skin care, coffee and drinks.
With an annual income of CHF 89 billion (2016), Nestlé has entered the top 100 of the Forbes Global 500 list, is a major stakeholder of L’Oreal and have had a joint venture with Coca Cola.
Over 100 years ago, a young Frank C. Mars began making confectionery in his kitchen in Tacoma, Washington. Subsequently, his son Forrest Mars developed the concept and laid the foundation for the worldwide company Mars is today. It started with the Milky Way chocolate bar that he created with his father and later the business expanded abroad and diversified into new categories such as pet food, food products with brands like Pedigree, Whiskas, Uncle Ben’s, M&M, Royal Canin and many more.
A hundred years later the company has expanded to more than 80 countries. Mars has remained a private family-owned company, but the “family of associates” has grown to over 100 000 employees. Everyone is united and guided by the five principles that inspire and form the heart of everything they do – quality, responsibility, mutuality, efficiency and freedom.
We’re happy to welcome Nestlé and Mars to our network!
Instead it was discussions about revolutionary packaging materials led by Food Valley in small town Ede, the Netherlands. Food Valley is a Dutch network organization around the food industry. They are promoting innovation and supporting their members with training programs, networking and conferences.
Last week, on December 7th, they had a full day conference focused on food packaging with speakers from around the world of packaging. The morning started with a Breakfast Session on the robotics and automation theme. This session was headed by European Packaging Gallery, a recently started Dutch packaging cluster organization.
The day that followed contained an inspiring mixture of trend observations, international outlooks, the academic view, several interesting cases and a presentation from Packbridge’s Felix Helander.
“We had the opportunity to talk about new packaging material under the headline Revolutionary Packaging. I had quite a lot of interest around the materials from our members that I introduced,” says Felix.
Packbridge has had good contact with Food Valley in recent years and has taken further steps to develop our cooperation, which could benefit members of both clusters.
Christmas decorations and candles are set and spreading Christmas warmth. It’s a time for reflection and thinking of what you’re grateful about. At Packbridge, we’re grateful to welcome three new members to our network! This time it’s Fiskeby Board, Sealed Air and Lenzing AG.
Fiskeby Board has been manufacturing paper and cardboard since 1637. Craftsmanship has turned into hi-tech production, but one thing remains constant. Their ambition to provide the highest quality regarding both products and customer contacts. Fiskeby’s products are manufactured from 100% recovered fibre, which brings clear environmental benefits and is fully in line with modern requirements for a sustainable society.
Fiskeby Board is an independent company with a manufacturing facility in Fiskeby, Norrköping.
They have sales offices in Norrköping, Aylesbury, Ottobeuren and business partners in Warsaw, Paris and Istanbul.
With well-known products like Cryovac for food packaging, bubble wrap and packaging for cleaning and hygiene products, Sealed Air has grown into one of the packaging industry’s largest companies. With over 200 units around the world and 25 000 employees, Sealed Air has significant international presence in all major markets.
The Lenzing Group is a world market leader headquartered in Austria, with production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Its portfolio ranges from dissolving pulp to standard and specialty cellulose fibers.
The company has recently launched an innovative product portfolio aimed at the food industry and brand owners, including nets and bags for fruit and vegetables made from cellulose fiber.
We would like to welcome Fiskeby Board, Sealed Air and Lenzing AG!
Empack 2017, which was held in Kista in October, was a fair in which Packbridge was visible in several contexts. In addition to our own booth we had a stand for participants in the Packbridge Challenge 2017, that is, the start-up competition for start-up companies and entrepreneurs (which this year was won by Finnish Koepala with a clever take-away food packaging solution). Here, visitors were able to take part of a number of the participating companies’ solutions.
A year ago we established Fempack, a network for women in the packaging industry. There has been record-breaking interest and participation at the meetings. Fempack has its one year celebration on December 14 with a event in Malmö. At the fair we arranged a mingle with champagne that was much appreciated.
Former prime minister Fredrik Reinfeldt was the opening speaker at the fair. He attracted a large audience of a few hundred people that had gathered in front of the Multivac sponsored stage. Packbridge’s CEO Johan Mårtensson got the honor of moderating.
In 35 minutes Fredrik Reinfeldt spoke both about packaging, the automotive industry, China’s development, the EU, the US and the wall against Mexico, Brexit, e-commerce, digitization and protectionism…
In conclusion, he also had time to respond to a few questions before the great selfie-war broke out. Many wanted to have their picture taken with Fredrik, who also participated in a group picture on stage together with Johan Mårtensson and an enthusiastic audience.
”We had a very good fair and really felt the great interest in Packbridge and our activities”, commented Johan Mårtensson.
This week, Packbridge was invited to The Retail Institute in England to present Packbridge’s network and how we work with innovation and cooperation within the value chain.
“In recent years, we have experienced increased international interest in our activities. Both for our way of working and our network, but also for our focus on sustainability, innovation and cooperation in the value chain.” Says Johan Mårtensson, CEO Packbridge.
Among the participants were representatives from leading brands such as Unilever, Nestlé, Mars, Associated British Foods and Arla Foods.
“Our presentation resulted in many good meetings and discussions. We have now strengthened our position internationally and with the major brand owners. We’re looking forward to involving them further in the Packbridge network and activities, as well as deepening our relationship with The Retail Institute.” says Johan Mårtensson.
When the autumn darkness has drawn in over land and kingdom, we can not imagine a better energy boost than the pleasure of welcoming two new members to Packbridge’s network. The latest in line is Grafokett and Graphic West.
With offices in Ängelholm, Gothenburg and Stockholm/Norrtälje, Grafokett delivers high-end solutions for SupplyFlow™. With great responsiveness to customer needs, they offer comprehensive concepts for everything from labels, advanced software, printers and ribbons, to solutions for manufacturing customers in many different industries. Furthermore, they offer cloud-based print-on-demand solutions that fit global companies with multi-location production units.
“In a world that is changing ever faster, you’re dependent on having access to relevant and continuous information. Grafokett perceives Packbridge as just the right kind of forum to network, learn and connect us to new partners. Therefore, we are now entering as members and looking forward to engaging in Packbridge’s various forums.” says Robert Östman, CEO at Grafokett AB.
Our second new member, Graphic West, has its Scandinavian office on the other side of the channel. Founded in 1983, Graphic West is an international supplier of converting and gluing equipment to the box carton industry. With units in Denmark, England, Australia and the United States, they have a presence on the international stage and sell machinery and equipment, along with customized auxiliary equipment in more than 60 countries.
The company’s Danish division is proving that innovation can come from unlikely sources. The company took the lead to develop an on-demand print packaging workflow that some drug companies and packaging printers considered to be impossible. The company identified opportunities to consolidate production steps, reduce costs, and improve efficiency in the production of medicine boxes, and took action to turn this concept into reality.
We’re happy to welcome Grafokett and Graphic West!
Finnish take-away packaging took home the first prize of SEK 50,000.
The Packbridge Challenge for start-up businesses and entrepreneurs – the final of which was held during the Top Packaging Summit by Packbridge conference, which took place at Stadion Mässan in Malmö on 19 and 20 September – was won by the Finnish company Koepala Packaging who took home a cheque for SEK 50,000. The prize was received by a very happy Janne Asikainen, who is one of the founders of the company, where he works as an innovation manager, amongst other things.
Koepala Packaging has its headquarters in Helsinki, where it develops innovative packaging solutions. Among other things, the flat packaging solution Koepala Aterimo has been developed for the take-away market. The patented concept can be used to deliver and serve different types of take-away food or beverages in the same packaging, without the need for sealing caps etc.
“Our goal is to reduce waste from food packaging, whilst providing comfortable and durable packaging to make it fun to eat outdoors”, Koepala say on their website.
The Packbridge Challenge is aimed at entrepreneurs and start-up companies with a unique business idea or innovation that can be applied in the packaging industry. The aim is to establish better contact between the packaging industry and enthusiastic entrepreneurs and newly formed companies.
“It’s essential to connect start-ups and innovators with the packaging industry, and Packbridge wants to help facilitate that link-up. The important thing about our competition is that we connect start-ups directly with the entire value chain. This makes it easier for start-up companies to quickly get their solutions on the market, but also to get feedback from experts about improvement opportunities or applications”, says Johan Mårtensson, CEO of the cluster.
This year’s competition, which was the first, saw the participation of more than 40 entrepreneurs, and companies from 13 different countries. At “Packbridge Start-up Day” in May this year, participants presented their companies and solutions, and then a jury nominated ten participants to advance to the final at Top Packaging Summit by Packbridge.
To continue the innovation drive, Packbridge plans to hold The Packbridge Challenge again in 2018 and is already looking for companies, organisations and experts to help sponsor the competition and/or sit on the jury.
Packbridge wishes to thank Lantmännen, ÅR Packaging Group and Scanfill, Region Skåne, Lund University, Beneli and Marks & Spencer for their support and contributions.
Stadion Mässan in Malmö was the venue for the sixth Top Packaging Summit by Packbridge on 19 and 20 September. Top Packaging Summit by Packbridge is a conference that brings together the entire packaging value chain and helps put Skåne on the map. It is one of Europe’s largest packaging conferences, with participants and delegations from countries such as Germany, Spain and France as well as the Nordic countries. This year, nearly 250 people were present for two days to look at problems and opportunities for the packaging industry value chain. In addition, there were about 40 exhibitors in the hall.
“Over six years we have built up something that is unique for an industry which is one of the largest in the world, as well as for its customers, and we have undoubtedly succeeded in putting Skåne on the global map. We don’t just get visitors from Europe – the word has spread globally and we have even had speakers from California”, says Johan Mårtensson, CEO of Packbridge.
The Top Packaging Summit by Packbridge concept has been developed gradually. This year saw the première of Packbridge Journey, which meant that the conference was divided into a keynote programme with presentations given on four stages to reflect developments in materials, machines, products and the circular economy.
The circular economy is hugely important for the packaging industry which is often criticised when it comes to the environment. In addition to a number of presentations on the subject, the Ellen MacArthur Foundation appeared on the main stage to clarify what the concept of circular economy actually means. This is an organisation that carries a great deal of weight globally.
The Packbridge network is growing rapidly and more people want to attend the conference every year, both as speakers and visitors. This year there was strong participation by brand owners, with representatives from Absolut, Orkla, Danish Coop and Axfood all appearing on stage.
“We see clearly that Top Packaging Summit by Packbridge is becoming more important all the time”, says Johan Mårtensson. This year, the Resilient Regions cluster was also invited to talk about developing sustainable cities, an area where there is a clear link between efficient logistics and optimal packaging solutions.
Also in the news this year was the final of the start-up competition The Packbridge Challenge. This contest was launched in the spring with a semi-final heat at the Palladium in Malmö, with about 40 start-up companies and entrepreneurs participating. Ten of these went on to the final, among them being the Finnish company Koepala Packaging which eventually took home the prize money of SEK 50,000.
The Packbridge Challenge will be back next year and we are already looking for both jury members and sponsors. We can guarantee that anyone getting involved will be faced with an interesting challenge.
“Needless to say, Top Packaging Summit by Packbridge will be back in Skåne again in September next year”, says Johan Mårtensson.
Packbridge Research Forum – Research has led to a book which helps designers develop sustainable packaging
Annika Olsson, of Lund University, has been working on a research program called “Hållbar Butik” (sustainable shops) – along with Daniel Hellström. She also has an extensive research background in packaging logistics, from the Lund Institute of Technology. This work has now resulted in a book called “Managing packaging design for sustainable development”, with the subtitle, “A compass for strategic directions”. We asked her if this will be the subject of her presentation at the Packbridge Research Forum?
”I will be talking about my research. And, hopefully, I will also be sharing a few inspirational thoughts from the book”.
We also asked her if she could tell us something about the book?
”Yes, of course. In the book we look at the important role that packaging plays in achieving better sustainability, safety and quality of our products. And we also look at some common myths about packaging. For packaging designers, and others who work with packaging, the book also offers a compass with six strategic directions to help them evaluate how packaging can contribute to a sustainable society. We then examine these directions with 18 illustrative cases, which can also be used as both examples and for inspiration”.
Packbridge Research Forum – VTT have developed a cellulose-based bioplastic that can be processed conventionally
One of the speakers at this year Packbridge Research Forum, on May 23 in Malmö, will be Jouni Lattu from VTT in Finland. He will bring us the latest from the bioplastic front. We contacted him, in advance, to find out a little more.
Bioplastic is something that VTT have worked with for a long time, and which they have talked about before. What is new this time, and what will you talk about at the Packbridge Research Forum?
“Our previous developments have been based on using raw materials from agriculture, but now we are focussing on the forest and using cellulose”.
This is an important development not least because, in the Nordic countries, there is plenty of raw material. But what were the problems with developing plastics from cellulose, which meant that it took a little time to achieve?
“Cellulose is not very easy to work with. We have tried to find a way to get it to behave just like plastic during processing and give similar product characteristics”.
Amongst other things this has led you to develop a cellulose-based film. Can this film be made transparent?
“Absolutely, but it’s not just about the film. We produce the material as a granulate which can then be converted into plastic products in the same way as any conventional plastics are made. It can be injection moulded and extruded.
And I am looking forward to telling you more about this at the Packbridge Research Forum”.
On 19 and 20 September, Packbridge, the packaging cluster, will be holding its annual international conference, Top Packaging Summit by Packbridge. The conference venue will be Europaporten in Malmö and things have already got off to a flying start!
In just one week, 14 companies, both national and international, have already signed up for the conference. This is the first time the conference has been held at Europaporten and the venue is ideal for our theme this year; ‘The Packbridge Journey’. Packbridge links up the entire value chain and through it’s network all kinds of possibilities can be explored and the latest innovations discovered. The aim of Packbridge is to bring together industry, academia and the public sector to create a dialogue and highlight the issues that drive packaging innovation.
Top Packaging Summit by Packbridge is a major international packaging conference with speakers from across the globe. Among this year’s speakers will be IGD, from the UK, who will talk about how business can create greater interest in it’s products and how the packaging industry and brand owners can help. American company Digimarc, whose interesting technology for invisible barcodes quickly found the market in the United States, will also be present. Bioplastics receive a lot of attention, not least because of the ongoing debate on plastics, and the European Bioplastics organisation will be on site to talk about EU legislation and current industry data in this area. Gulliksson, the law firm, will talk about how new laws in the pharmaceutical and food industry will affect packaging. What new demands will be made? The list of speakers is now filling up quickly.
More information can be found at www.toppackagingsummit.com.
Obviously, representatives from the press are welcome to attend too.
Contact Bo Wallteg at firstname.lastname@example.org or call +46 (0)703 207 163.
In honour of International Women’s Day, 50 excited participants toasted the first fempack with alcohol-free bubbly. The venue was Tetra Pak in Lund and on the agenda was an ambitious and forward-looking theme – to create the most innovative, imaginative and sustainable packaging value chain in the world!
Circularity within the value chain was the main issue and the first speaker was Christina Appelgren, Director of Communications at Tetra Pak, who welcomed us all and talked about how Tetra Pak is working with sustainability.
In accordance with Packbridge’s new event concept, the spectators were then divided into groups to see various presentations of around 20 minutes each – something that is appreciated by both the audience and the speakers. Instead of sitting through a number of presentations, groups move to different stations and keep fresh and alert. The smaller groups also make it possible for participants to ask more questions, and presentations become more of a dialogue. For even better interaction and exchange of knowledge between presenters and participants, we encourage speakers to present without resorting to PowerPoint.
The next speaker was Annika Olsson, Vice Chancellor of Campus Helsingborg, Lund University, who spoke about practical tools to advance our positions for a more sustainable value chain. She also talked about how smart packaging design can create the conditions for sustainable development.
Helena Lindh, Environment Executive at Tetra Pak, then talked about their environmental work and how they work actively with circularity as part of an integrated approach.
Finally Elin Li, Business Development Director Cartonboard at BillerudKorsnäs, talked about how they challenge conventional views and about the development of packaging solutions for a more sustainable future.
To conclude, participants sat in their respective groups and discussed what they had learned during the day. It was emphasised that the network will continue to highlight the issue of circularity, but that to take the next step input is required from other stakeholders in the periphery surrounding the value chain. Thus, the network also wants to invite players such as those responsible for materials separation and recycling, politicians and the public sector. The circular issue affects all parties and requires commitment and understanding throughout the value chain.
Our next fempack will be held in the morning of April 19th, during Packbridge’s annual meeting.
fempack is Packbridge’s latest network, which is aimed at professional women who work within packaging. The network represents the entire value chain relating to packaging, from materials producers to recycling. The fempack network has the same Packbridge spirit as our other events, with the aim being to increase knowledge exchange and to work towards more innovative and sustainable development.
Packbridge is constantly evolving and the latest development is that Region Västra Götaland is now sponsoring us. During the year, we will organise four events in the region. The first, digitisation and packaging, will be held at Visutech in Mölndal. Visutech represents HP Indigo in the Nordic region.
About fifty people were on site to discover the new Packbridge structure, which involves the participants being split into groups and taking turns to engage with the various presenters. Each presenter can then share the information several times, and PowerPoint slides are not required in this context.
This time, however, the event was initiated by a joint presentation where Paul Randall, from HP, gave us an insider’s glimpse into the digital revolution under way in the production of packaging.
Other presenters were Jesper Berthold from RISE (Innventia), who talked about materials research and the connection to digital printing, and Mats Winde who is founder and technical director of Mediaköket, who talked about how design and production takes place using digital printing. Rickard Ådén from Visutech gave us a tour of the demo hall where participants could see the production presses and discover how prototypes are manufactured via a 3D printer. Tove Slettebo and Caroline Dahl from Nordvalls, talked about how digital printing technology is used in pharmaceutical and consumer products.
After a light lunch, it was time for 20 minutes of group work where the different groups discussed what they had learned during the day, and this was then summarised briefly.
Interested to see what happened during the day? Watch the video summary below
Västra Götaland is a region with a lot of expertise in both food and packaging. These are two major areas for the region and the link between food and packaging is obvious. Approximately 70% of all packaging is used to protect and extend the shelf life of food. Västra Götaland region has given the go-ahead to a project which aims to increase innovation in packaging and promote greater cooperation with members who are already linked to Packbridge.
“We see it as being very positive that Packbridge can provide more powerful development assistance to packaging companies in our region. The cluster has established working methods and a well-developed network of companies and universities which can make an important contribution to business development in Västra Götaland”, said Birgitta Losman, chair of the Västra Götaland regional development council.
Since its inception in 2010, Packbridge has grown to include about 200 member companies, both nationally and internationally, and it is now taking a further step in its development.
“From the outset, part of our funding came from Region Skåne, but now we will also get some funding from the Västra Götaland region. They have followed us over the last year and liked what they have seen. I think it is quite rare that a cluster, or network, gets support from two different regions, and we are naturally both pleased and proud of this”, said Packbridge CEO, Johan Mårtensson.
“There is a great deal of expertise in both food and packaging in Västra Götaland, and we have a large number of members from the region. Now we have the opportunity to increase our presence and work with skills development, knowledge transfer, network building and the development of the packaging industry and both directly and indirectly of the food industry.”
In 2017, Packbridge will be carrying out a number of activities in Västra Götaland. These will address the following areas:
- Digitisation and packaging
- Sustainability and the circular economy
- Flexibility and local production
- New materials
But Packbridge doesn’t develop these themes all by itself. They will evolve from dialogue with businesses, academia and the public sector in order to provide the content required. At the same time, Packbridge will work with RISE and local innovation systems, which possess a lot of knowledge.
For more information, contact Johan Mårtensson, CEO, 0766 456 535, email@example.com
Over the winter, several more companies have seen the value of Packbridge membership, and the latest to join us are Södra Skogsägarna, INP Förpackningar, SOLSERV Solutions & Services Europe and Aventics.
Södra, based in Växjö, is a cooperative of forest owners with around 50,000 members. With 3,600 employees, the group is also a major employer. Södra is divided into three business areas; Södra Cell, which includes mills, Södra Wood which includes their sawmills and Södra Skog which sells services related to forestry and timber. Within these business areas, Södra produces various wood products, pulp, interior products, and even biofuels.
From Ljungby in Småland, INP Förpackningar produces food packaging with a focus on increasing the value of customers’ products. Production focuses on thermoformed plastic packaging in a variety of plastics. INP designs, develops and creates moulds and tool packages at its factory in Ljungby so that the customer can obtain the package that suits the product it is intended for. Furthermore, they are FSSC 22000 certified for correct handling of products to ensure food safety.
Based in Arlöv, SOLSERV offers qualitative aftermarket services in the form of service, training and consultancy assignments, together with sales of machines and spare parts, to customers who are involved in food production throughout Europe. SOLSERV provides complete packaging solutions and has semi and fully automatic machines for the food industry, restaurants, foodservice and catering sectors, for the packing of fruits and vegetables, meat and ready meals and so forth.
With over 150 years of experience and approximately 2,000 employees in over 90 countries around the world, AVENTICS is one of the world’s leading manufacturers of pneumatic components, systems and customer-specific applications. The company’s portfolio includes products and services for industrial automation, as well as products for markets ranging through food and drink, life sciences, energy, marine technology to IoT.
Warm welcome to our network!
Blixtlåset, the Swedish school championship for innovators, is a competition for students and a collaboration between Siemens Sweden, Teknikcollege Sweden, T-Convention and a number of secondary schools, and Packbridge is involved as an actor linked to industry. The competing teams consist of between two and six people and must present an invention as a working model/product or prototype.
The semi-final for the southern region was held on 2 March in Hässleholm, and Packbridge’s Tony Spodnjak was one of the jurors who judged the students’ contributions.
“It’s been great fun and very inspiring to sit in on the jury and see some really innovative inventions”, said Tony Spodnjak.
“In Packbridge we believe it’s important to be able to support students, as they are our next generation of professionals. Because we represent a wide network with broad knowledge from all different parts of the value chain, we feel we can help students with contacts and information about what is happening in the industry today”, said Tony.
The winning entry will compete in the national final on 23 March at the Royal Institute of Technology in Stockholm.
Are you interested in the research that will be conducted at ESS and MAX IV, but don’t know how this can be correlated to your own business? Then this workshop is for you. On 13 March in Lund, you can learn how the industry can create value by gaining access to advanced research tools at large research facilities.
The day will include presentations from various companies which, both directly and indirectly, already utilise the analytical techniques available at these facilities. They will share their stories about how these tools helped to create value for their businesses. The day will also offer presentations from institutes, academic institutions and other organisations that help industry to use the analytical tools in their plants.
You will also get an introduction to what is happening at MAX IV and ESS and information on how to get access to the facilities. The day ends with a visit to the MAX IV laboratory.
The workshop is free and is being organised by ESS and MAX IV.
Datum: 13:e mars 2017
Tid: 10:00 – 18:00
Plats: Lunds Stadshall, Sessionssalen, Stortorget 9, Lund
Skåne’s small and medium-sized enterprises will now have the chance to obtain financial support for digitalisation. You can receive grants of up to SEK 250 000 for the preparation and implementation of an investment in the digitalisation of your business. Packbridge’s Felix Helander is on the jury for the selection process.
The money comes from Region Skåne and the purpose of the checks is to achieve greater competitiveness and innovation in small and medium-sized enterprises in Skåne through digitalisation, for example by changing the business activity, process or organisation. This can include everything from developing a digital strategy linked to the business plan to identifying new business models and streamlining digital processes and systems.
In this case digitalisation means using digital technology to create new value in the company. It is not enough to simply transform something into a digital format.
Companies can be granted between SEK 100 000 and SEK 250 000. The company must cover at least half of the external project costs.
A small or medium-sized enterprise in this case, is a Skåne company employing between two and forty-nine people.
Read more trough the link below
As one of the top brand owners in Sweden, the ICA Group is a major player when it comes to consumer products. However, consumers’ buying patterns and behaviour are changing at a fast pace today, and it is ever more important for brand owners to keep up with the latest consumer trends – something we witnessed most recently during our event at Orkla Foods on 27 January.
Packbridge’s Johan Mårtensson and Tony Spodnjak met ICA in Stockholm and presented the latest from the packaging field with a view to demonstrating the connections between the different stages of the value chain. The discussions focused on how Packbridge as a cross-industry network could facilitate collaboration across boundaries and help speed up product innovation. We have consequently now taken a further step to involve commerce and support the sector’s packaging development.
Packbridge has just completed a short tour in Stockholm including several meetings with organisations such as ICA and SISP. We also took the opportunity to meet Lantmännen.
With brands such as AXA, Go Green, Bonjour and Kungsörnen, Lantmännen is one of the Nordic region’s leading brand owners, and a long-standing Packbridge member.
Packbridge’s Johan Mårtensson and Tony Spodnjak were there to present our views on the latest trends within the packaging field. The discussions focused on finding synergies between the various stages in the packaging value chain and between related industries.
Other key areas highlighted were the interaction between brand, packaging and the consumer as well as how industry and brand owners can highlight the package as a key communicator and guardian angel for the content. Packaging is not just rubbish after it has been used, although it is too often perceived as such, but should also be viewed as a resource with the task of protecting and being a part of the circular sustainability system. Here the packaging industry and brand owners can cooperate to more clearly communicate the value of packaging to consumers.