Take up the new OpenUp challenge and win SEK 3000

Excuse me, can you read what it says on this packet?

This is how it feels for a lot of people when they try to read what is written on much of today’s packaging.

Packaging is becoming smaller but the information requirements are becoming larger. The main purpose of the information on a package is to inform the consumer about whether or not the product is suitable, while providing sufficient information to allow them to make their own, safe choices. It is of the utmost importance that the information is available, but does everything need to be printed on the packaging?

The challenge
Recently, solutions to the information requirements have been everything from large leaflets to smaller fonts – both of which create a smaller space for marketing and make it more difficult for the consumer to read and obtain the necessary information.

How can new technologies such as printed electronics, sensors, apps and QR codes be adapted to solve this problem? What are your ideas?

Why should you contribute?
If you’re interested in changing how we currently interact with packaging and have an interesting idea. As an incentive, we will announce the contribution that we consider to be the most interesting as the winner of the challenge and give you publicity during Skåne Innovation Week. There is also a cash prize of SEK 3000.