Appreciated workshop

Label company Beneli’s Beneli Academy offers customers and suppliers knowledge and networking opportunities via a variety of speakers, and Packbridge has recently taken part in the Academy with an intensive workshop intended to find trends affecting brand owners. The intensive aspect of the workshop was that it was carried out in just an hour – making it much more concentrated than the normal length workshop!

Packbridge CEO Johan Mårtensson began with a short inspirational speech in which he described a number of current trends. The participants were then divided into three groups. Each individual participant’s thoughts regarding current important trends were written on Post-it notes and set up on the wall. Taking these as a starting point, each group then selected a couple of thoughts to use as the basis for a short presentation on how they viewed the future.

Just a few of the many words on the wall were “Competitors’ behaviour”, “Sustainability”, “Product security”, “Traceability”, “Communication from package to package”, “Piracy” and “Reduction of food waste”.

We will be happy to visit interested companies to run this type of workshop for staff, customers or both! If you are interested, please contact Johan Mårtensson.