Cross-industry workshops – a way of generating new ideas and contacts

Last week the three industrial networks of Packbridge, theSkåne Food Innovation Networkand Mobile Heights were invited to a cross-industry workshop. The workshop was aimed at overcoming problems surrounding food waste and advancing the “Dynahmat” project (which is about developing a dynamic way to display best-before dates for food) by developing ideas across all borders.

Last week the three industrial networks of Packbridge, the Skåne Food Innovation Network and Mobile Heights were invited to a cross-industry workshop. The workshop was aimed at overcoming problems surrounding food waste and advancing the “Dynahmat” project (which is about developing a dynamic way to display best-before dates for food) by developing ideas across all borders.

The workshop was held in Lund, with forty creative representatives present from the packaging and food industries and the industries related to mobile telephony. It proved to be a dynamic mixture that formed itself into five groups with extremely useful discussions resulting.

Most of the value chain was represented. We discussed consumer behaviour and expectations, possible technical solutions to the problems and of course the business aspects of it all. It is important to build a business case that involves the entire value chain. If not everyone is included, a solution can be difficult to implement.

Many interesting and thought-provoking ideas arose during the workshop. I think that most participants went home with new perspectives and ideas. And not least with a few new business cards in their pockets.