KRAV’s new requirements met with great interest at Malmö Live

On 11 June, KRAV and nord emballage magazine arranged a conference at the new Malmö Live venue. The theme was KRAV’s new requirements for the packaging of organic labelled products.

The rules regarding packaging for the KRAV label have been around for a long time, but they have been rather vague and it has been difficult to verify compliance. Since the beginning of the year, KRAV has revised these rules and made them clearer, and that was the purpose of the conference. Also present in addition to Per Rosander, who represented KRAV, were Annika Olsson of Lund University, Christian Håkansson from Orkla, Erik Lindroth from Tetra Pak and Olle Hydbom from Dynahmat, who gave their views of organic packaging and the newly clarified requirements.

Around 60 people were present, with a good mix of brand owners, small-scale industry and the packaging industry. There are already plans to follow up this day in the not too distant future.

Packbridge and the Skåne Food Innovation Network were collaboration partners for the conference and were on site with personnel and information materials.