Nestlé and Mars – the first new members of 2018
Now that all Christmas gifts are opened it’s high time to look forward to what the new year might bring. At Packbridge, we know nothing that could be more joyful than starting 2018 with two new members. This time two giants have chosen to join, namely Nestlé and Mars.
150 years ago, German-born pharmacist Henri Nestlé thought to help children who can not breastfeed by developing an innovative substitute. When his company merged with an English-Swiss milk producer, Nestlé was founded. Then a world-renowned voyage was launched, where Nestlé became the world’s largest food and beverage producer with nearly 450 plants operating in 191 countries, 330 000 employees and over 2 000 brands, including Nesquik, KitKat, Perrier, Friskies and Mövenpick. During these years, Nestlé has diversified itself from the early core activities of baby food and dairy products such as chocolate to also include healthcare, pet food, skin care, coffee and drinks.
With an annual income of CHF 89 billion (2016), Nestlé has entered the top 100 of the Forbes Global 500 list, is a major stakeholder of L’Oreal and have had a joint venture with Coca Cola.
Over 100 years ago, a young Frank C. Mars began making confectionery in his kitchen in Tacoma, Washington. Subsequently, his son Forrest Mars developed the concept and laid the foundation for the worldwide company Mars is today. It started with the Milky Way chocolate bar that he created with his father and later the business expanded abroad and diversified into new categories such as pet food, food products with brands like Pedigree, Whiskas, Uncle Ben’s, M&M, Royal Canin and many more.
A hundred years later the company has expanded to more than 80 countries. Mars has remained a private family-owned company, but the “family of associates” has grown to over 100 000 employees. Everyone is united and guided by the five principles that inspire and form the heart of everything they do – quality, responsibility, mutuality, efficiency and freedom.
We’re happy to welcome Nestlé and Mars to our network!
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