New challenge in OpenUp Share your opinions and ideas about difficult-to-read text on packaging – and win 3000 SEK!

Of course it’s easy to get angry about how difficult it is to read the text on packaging, not least on the back, where lots of information is squeezed into a small space. Typefaces are often very small and good eyesight and perfect light are required to understand the information. Do you have an idea about how to solve this problem? Then you should read on here!

Excuse me, can you read what it says on this packet?

This is how it feels for a lot of people when they try to read what is written on much of today’s packaging.
Packaging is becoming smaller but the information requirements are becoming larger. The main purpose of the information on a package is to inform the consumer about whether or not the product is suitable, while providing sufficient information to allow them to make their own, safe choices. What does it contain, how do you use it, what is the dosage, what is the use-by-date etc.? It is of the utmost importance that the information is available, but does everything need to be printed on the packaging?

Recently, solutions to the information requirements have been everything from large leaflets to smaller fonts – both of which create a smaller space for marketing and make it more difficult for the consumer to read and obtain the necessary information.

“How can new technologies such as printed electronics, sensors, apps and QR codes be adapted to solve this problem? What are your ideas?”

If you’re interested in changing how we currently interact with packaging and have an interesting idea. As an incentive, OpenUp will announce the contribution that it considers to be the most interesting as the winner of the challenge and give you publicity during Skåne Innovation Week. There is also a cash prize of SEK 3 000.

“This is a challenge which is also part of Skåne Innovation Week 2015 – Skåne’s seven clusters and cluster initiatives”, says Johan Mårtensson, the originator of the challenge.
“It is extremely important to point out the fact that seven clusters within different areas are currently announcing their challenges, which makes it possible to come into contact with entirely new competence for all those involved. So don’t hesitate – if you have an idea about how to solve the requirement for information on packaging, share your thoughts with OpenUp! You don’t need to have a complete solution; an idea can be the seed of an entirely new approach.

You can find more information here:
Skåne Innovation Week – Skåne’s 7 clusters and cluster initiatives