Empack 2017, which was held in Kista in October, was a fair in which Packbridge was visible in several contexts. In addition to our own booth we had a stand for participants in the Packbridge Challenge 2017, that is, the start-up competition for start-up companies and entrepreneurs (which this year was won by Finnish Koepala with a clever take-away food packaging solution). Here, visitors were able to take part of a number of the participating companies’ solutions.
A year ago we established Fempack, a network for women in the packaging industry. There has been record-breaking interest and participation at the meetings. Fempack has its one year celebration on December 14 with a event in Malmö. At the fair we arranged a mingle with champagne that was much appreciated.
Former prime minister Fredrik Reinfeldt was the opening speaker at the fair. He attracted a large audience of a few hundred people that had gathered in front of the Multivac sponsored stage. Packbridge’s CEO Johan Mårtensson got the honor of moderating.
In 35 minutes Fredrik Reinfeldt spoke both about packaging, the automotive industry, China’s development, the EU, the US and the wall against Mexico, Brexit, e-commerce, digitization and protectionism…
In conclusion, he also had time to respond to a few questions before the great selfie-war broke out. Many wanted to have their picture taken with Fredrik, who also participated in a group picture on stage together with Johan Mårtensson and an enthusiastic audience.
”We had a very good fair and really felt the great interest in Packbridge and our activities”, commented Johan Mårtensson.