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Packbridge is constantly evolving and the latest development is that Region Västra Götaland is now sponsoring us. During the year, we will organise four events in the region. The first, digitisation and packaging, will be held at Visutech in Mölndal. Visutech represents HP Indigo in the Nordic region.

About fifty people were on site to discover the new Packbridge structure, which involves the participants being split into groups and taking turns to engage with the various presenters. Each presenter can then share the information several times, and PowerPoint slides are not required in this context.

This time, however, the event was initiated by a joint presentation where Paul Randall, from HP, gave us an insider’s glimpse into the digital revolution under way in the production of packaging.

Other presenters were Jesper Berthold from RISE (Innventia), who talked about materials research and the connection to digital printing, and Mats Winde who is founder and technical director of Mediaköket, who talked about how design and production takes place using digital printing. Rickard Ådén from Visutech gave us a tour of the demo hall where participants could see the production presses and discover how prototypes are manufactured via a 3D printer. Tove Slettebo and Caroline Dahl from Nordvalls, talked about how digital printing technology is used in pharmaceutical and consumer products.

After a light lunch, it was time for 20 minutes of group work where the different groups discussed what they had learned during the day, and this was then summarised briefly.


Interested to see what happened during the day? Watch the video summary below